BILLBOARD ARABIA LAUNCH PROMO
The newly launched platform is dedicated to celebrating artists with Arab roots by spotlighting their music and promoting personal stories on a global stage.
We collaborated with SRMG, the largest integrated media group from the Middle East/North Africa region, to create an eye-catching launch promo for Billboard Arabia inspired by the rich Arabian culture and heritage, focusing on the Gulf region.
BEHIND THE KEYFRAMES
Most of the Styleframes for this project had flower patterns, so to replicate them in After Effects, one flower was animated in a 1:1 composition, then repeated using CC Reptile in the main composition.
A glimpse of some of the layers, nulls & animation paths in real time
They say: “Lions & Tigers & Bears!”
I say: “Hands & Fingers & Rigs!”
But I find my way around them eventually…
BRACE YOURSELVES!
Directors Cut
Creative Direction: SRMG Labs
Art Direction and Design: Rawan Bakri
Animation Lead: Sarah Khorbtli
Animation Assist: Michel Salloum
All rights reserved to SRMG